Client
PRA Health Sciences
Awards
Conceptualization
Design
Credit
Kelsey Bolognese-Warrington
Aneta Kapron
Creating empathy through design
Rare Changes Everything is a campaign designed to illustrate the burden of treatment on rare disease patients and their families through the scheduled (and rescheduled) lives of their care circles. The constantly adjusted calendar speaks to the potential chaos of treatment and how families struggle to organize it. The campaign paints an image of the chaos, unpredictability, and urgency behind the development of treatments for patients with rare diseases.