Client
Muhlenhaupt + Company

Role
Strategy
Visual identity

Credit
Nazarena Luzzi Castro

More than a fresh coat of paint 

Muhlenhaupt + Co is a creative branding, strategy, and communication agency in Philadelphia. As they were approaching their big move into a brand new space, they decided to give their branding a facelift. The company's slogan is "moving companies forward" reminiscent of their own history as a small family moving business. While looking to the past for inspiration but still moving forward with communication trends, Muhlenhaupt + Co got a new brand.

The logo was adapted to be more bold and modern with a stylized arrow for a more classical look. People like to work with people they like. So the brand became more personable, clever, and to the point. Thus, the brand's new communication strategies are sure to engage the clients on a more personal level, while leaving a lasting impression.