Branding The Center
for Rare Diseases

Rare Together is a campaign developed to visually bring together the often disparate rare disease indications under one umbrella of “rare together” and promote PRA’s advocacy alliance. This concept speaks to the potential solitude of a rare diagnosis by articulating a larger, positive collective in which many people exist—diagnosed with a rare disease. This campaign was visually executed by juxtaposing brand-complementary colors and a mosaic of renowned rare disease advocates who participated in the campaign and PRA’s panel with videos, articles, meetings, and social posts.