Awards
Semifinalist, Adobe Design Achievement Awards

Role
Strategy
Illustration
Packaging design
Copy writing

Sympathizing with dog owners through clever packaging design

If you're a pet owner, we've all been there. Daisy landscaped the garden, Spot altered the yard to match his spots, and now "Muddy" is a more fitting name for Buddy. Doggone It is a line of shampoo for the dirtiest and most mischievous of dogs. 

Each bottle features a dog doing what dogs do best because when your dog is that dirty you have to have some humor. This dog shampoo line is one that a pet owner is able to relate to. Current dog shampoos do not speak to the consumer truthfully. Doggone It is a product that the end consumer can truly relate to through clever communication and mischievous dog illustrations.