Elevating a CRO brand for digital impact and creative consistency

To position PRA for long-term success, we led a brand refresh that balanced technical precision with creative flexibility. Core elements—like type, color, and logo—were refined to solve digital usability issues and align with modern implementation standards. But the true evolution came through a dynamic visual system: bold geometric forms, expressive typography, and modular layouts that brought energy and adaptability to every touchpoint. The result? A brand that’s consistent, never static—and built to grow.