Let's face it. If you have another health insurance company, you're working for them. You find your own care. You make sense out of their confusing policies. You waste your time on the phone to take care of their business. So, we built a campaign around “health insurance that actually works for you” to attract potential members during Open Enrollment season.

As Senior Design Manager on the Brand Team, I led and executed the visual direction of all print and digital deliverables. This included working with directors, producers, motion designers, and illustrators to ensure consistency across this multi-channel and multi-audience campaign.

Oh yeah—we made a TV commercial too. I led the visual direction from start to finish, making sure it looked sharp, felt real, and stayed true to our brand. As a native Spanish speaker, I also helped shape the creative so it would connect meaningfully with our Hispanic audience. From styling to set design, I worked closely with the team to bring a clear, intentional visual language to life.