Defining our POV on AI through brand, design, and storytelling
In the wake of ChatGPT’s rise, Oscar set out to stake its claim as a healthtech leader in AI. I partnered across teams to shape the brand strategy, visual identity, illustration system, and web experience. After launching a scrappy v1 to move fast, we regrouped to create a more intentional v2. The result is a bold, thought-provoking site that pairs historical references in tech, medicine, and communication with Oscar’s vibrant palette and expressive hand-drawn details—positioning the brand as both credible and forward-thinking in the AI conversation. Explore the site here.